Take it from someone that has been to Hollywood after parties and orchestrated events for Beverly Hills boutiques, Apricot Lane has the “x- factor.” I know that is beyond cheesy to say, but have you ever been blown away by a boutique or an atmosphere and then unable to describe it to your friend afterward? That is how I feel about Apricot Lane in Provo. I am going to describe it to you as if I am telling you while we’re out to lunch, but this is definitely a boutique you have to see for yourself.
Right before guests enter a Hollywood after party, the room is pristine. The chandeliers sparkle and the room is electric. There’s always something special about the event and if you’re lucky you’ll catch a few glimpses of that “wow” moment before you get back to work throughout the night.
Although I was at no Hollywood event, this is how I felt as I walked through Apricot Lane in Provo. Decorated remarkably similar to a few events I’ve worked in Beverly Hills, this year-old boutique has that “wow” factor. It happened to me as soon as I opened the door and saw that perfect moment which invited me in – the lovely Kate folding some jeans.
Unlike some shopping experiences, when you visit Apricot Lane, you feel an instant welcome. The shop is much more a community than a store, as employees know your name and oftentimes know exactly what you want before you even get there (don’t worry repeat customers – they’ll give you a call when they get that piece you’ve been dying for).
When asked who their typical customer is, no one can give a singular answer, as they cater to so many different ages, types and styles of women. It is clear that Apricot Lane wants to provide looks for a variety of body shapes, so for you pears (like me), there’s hope! They have pieces that can take you from day to evening, and at a price point many can afford ($6 shirts to $100 designer jeans).
But despite the wide variety of options and styles, the thing that sets Apricot Lane apart for me is found in the details. Whose husband/boyfriend wouldn’t love watching the football game as we fashionistas shop? Well, take him to Apricot Lane ladies! He’ll be happy!
Can’t find the perfect outfit for that garden party? No worries, the girls working the counter have you covered. Each girl has a unique sense of style, personality and age – so they’ve got your look and body shape covered.
Want a unique piece no one has? You guessed it – Apricot Lane! It is all in the details ladies! When I was perusing the store, I saw tons of necklaces (I’m an accessories junkie, true story). I saw this cat necklace and liked the shape, but as soon as I put it on I saw the details that set it apart: a ball of yarn. A fish. I fell instantly I love. These details set the piece apart and truly enriches an outfit. I’m going to fight my way to the guitar pick necklace during my next visit, so forgive me if my elbows are flying.
To sum it up, you get a little of everything at Apricot Lane: community, detail, unique items and an in-store BFF to shop with. You won’t be disappointed with the clothing quality, and for all those toting kids, you’ll soon have a waterpad right out front for the kids to play on (like the Gateway). And for us adults – hey, it never hurts to take a few minutes to dodge water streams as you cool off during a hot day – right?
But don’t take it from me – you’ve got to see it to believe it. Apricot Lane in Provo is an experience you’ll wear with you – from the streets of the 801 to the stars on the Walk of Fame.
Owners: Scott & Teri Lybbert and Bill & Jen Ackerman
Website: http://www.apricotlaneprovo.com/
Facebok: http://www.facebook.com/apricotlaneprovo
Pinterest: http://pinterest.com/apricotlanerw
Location: 4801 North University Avenue, Provo, Utah (at The Shops at Riverwoods)
Hours: Open 10 am – 9 pm Mon – Sat
Known for: Trendy style with classic fits, denim selection (7 brands), accessories, activewear and customer relationships
Jet loves them for: Their selection of fedoras!
Sizes: Jeans typically run 26-30, clothing S, M, L
Body Types: You’ll find most here. For plus sizes, hit the accessories and purse wall.
Price Range: $6 -$100(ish)
Did you know: Apricot Lanes carries lines that benefit others? Carrying both Good Works and Puravida, you can give back all while looking good.
Sales & Events: Active with sales and events. They’re also opening a store in Boise, Idaho soon.
